@font-face {
  font-family: "Geist";
  src: url("../assets/fonts/Geist-VariableFont_wght.ttf") format("truetype");
  font-weight: 100 900;
  font-display: swap;
}

@font-face {
  font-family: "Happy Times";
  src: url("../assets/fonts/happy-times-at-the-ikob.woff2") format("woff2");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: "Happy Times";
  src: url("../assets/fonts/happy-times-at-the-ikob-italic.woff2") format("woff2");
  font-weight: 400;
  font-style: italic;
  font-display: swap;
}

:root {
  --white: #ffffff;
  --ink: #222222;
  --muted: #5d6874;
  --line: #dfe6ee;
  --panel: #f7faff;
  --panel-2: #f4f7fb;
  --green: #edf7ed;
  --blue: #eaf2fa;
  --yellow: #fff7e6;
  --pink: #f7e8ee;
  --purple: #f3ebf5;
  --peach: #f5e7e2;
  --black: #1f1f1f;
  --accent: #78c0ff;
  --radius-sm: 6px;
  --radius-md: 10px;
  --radius-lg: 16px;
  --shell: min(1140px, calc(100% - 48px));
}

* {
  box-sizing: border-box;
}

body {
  margin: 0;
  background: var(--white);
  color: var(--ink);
  font-family: "Geist", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Arial, sans-serif;
  font-size: 16px;
  font-weight: 460;
  line-height: 1.42;
  letter-spacing: 0;
}

img {
  display: block;
  max-width: 100%;
  height: auto;
}

a {
  color: inherit;
}

strong,
b {
  color: var(--ink);
  font-weight: 720;
}

.story-file-nav {
  position: sticky;
  top: 0;
  z-index: 20;
  width: var(--shell);
  margin: 0 auto;
  padding: 14px 0 8px;
  display: flex;
  gap: 8px;
  background: rgba(255, 255, 255, .96);
}

.story-file-nav a {
  min-width: 42px;
  height: 38px;
  padding: 0 14px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  background: var(--white);
  color: var(--ink);
  font-size: 15px;
  line-height: 1;
  font-weight: 760;
  text-decoration: none;
}

.story-file-nav a:hover,
.story-file-nav a:focus-visible,
.story-file-nav a.is-active {
  background: var(--black);
  color: var(--white);
}

.story-editor-page {
  width: var(--shell);
  margin: 0 auto;
  padding: 18px 0 72px;
}

.story-summary-shell {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(300px, .72fr);
  grid-template-areas: "copy media";
  gap: 28px;
  align-items: stretch;
  margin-bottom: 34px;
  padding: 26px;
  border-radius: var(--radius-lg);
  background: var(--panel);
}

.story-summary-copy {
  grid-area: copy;
  display: grid;
  align-content: center;
  justify-items: start;
  gap: 16px;
}

.story-summary-copy h1 {
  max-width: 760px;
  margin: 0;
  color: var(--ink);
  font-size: clamp(30px, 3.6vw, 48px);
  font-weight: 760;
  line-height: 1.03;
  letter-spacing: 0;
}

.story-summary-copy h2 {
  margin: 6px 0 0;
  color: var(--ink);
  font-size: clamp(20px, 2.1vw, 26px);
  line-height: 1.18;
  font-weight: 740;
}

.story-summary-copy p,
.story-summary-lead {
  max-width: 700px;
  margin: 0;
  color: var(--muted);
  font-size: 17px;
  line-height: 1.48;
  font-weight: 500;
}

.story-summary-copy hr {
  display: none;
  border: 0;
}

.story-summary-card {
  grid-area: media;
  display: grid;
  gap: 12px;
  align-content: start;
}

.story-summary-card > img {
  width: 100%;
  height: min(32vw, 280px);
  min-height: 200px;
  object-fit: cover;
  border-radius: var(--radius-md);
}

.story-summary-card p {
  margin: 0;
  padding: 14px;
  color: var(--muted);
  font-size: 16px;
  line-height: 1.42;
  background: var(--white);
  border-radius: var(--radius-md);
}

.story-summary-card dl {
  margin: 0;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 10px;
}

.story-summary-card dl div {
  min-height: 74px;
  padding: 12px;
  display: grid;
  align-content: start;
  gap: 6px;
  background: var(--white);
  border-radius: var(--radius-md);
}

.story-summary-card dt {
  color: var(--muted);
  font-size: 11px;
  line-height: 1.1;
  font-weight: 760;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.story-summary-card dd {
  margin: 0;
  color: var(--ink);
  font-size: 14px;
  line-height: 1.25;
  font-weight: 670;
}

.story-summary-product-logo {
  width: auto;
  max-width: 124px;
  max-height: 22px;
}

.story-summary-outcome {
  display: grid;
  gap: 4px;
}

.product-wordmark-inline,
.case-scope-logo {
  display: inline-block;
  width: auto;
  height: 1.08em;
  margin: 0 2px;
  vertical-align: -0.17em;
}

.wordmark-possessive {
  margin-left: -2px;
}

.case-study-detail {
  display: grid;
}

.case-section {
  --section-accent: var(--accent);
  position: relative;
  display: grid;
  grid-template-columns: minmax(210px, .3fr) minmax(0, 1fr);
  gap: 38px;
  padding: 36px 0;
  border-top: 1px solid var(--line);
}

.case-section:nth-of-type(1) {
  --section-accent: #d96d7d;
}

.case-section:nth-of-type(2) {
  --section-accent: #78a9d7;
}

.case-section:nth-of-type(3) {
  --section-accent: #d1a340;
}

.case-section:nth-of-type(4) {
  --section-accent: #b884c0;
}

.case-section:nth-of-type(5) {
  --section-accent: #6da86f;
}

.case-section::before {
  content: "";
  position: absolute;
  top: 36px;
  left: 0;
  width: 7px;
  height: 44px;
  border-radius: 999px;
  background: var(--section-accent);
}

.case-section-heading {
  align-self: start;
  position: sticky;
  top: 72px;
  padding-left: 22px;
}

.case-section-heading > span {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  margin: 0 0 10px;
  color: var(--muted);
  font-size: 12px;
  font-weight: 760;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.case-section-heading h2 {
  margin: 0;
  color: var(--ink);
  font-size: clamp(25px, 2.7vw, 36px);
  line-height: 1.08;
  font-weight: 750;
  letter-spacing: 0;
}

.case-section-heading p {
  margin: 0;
  color: var(--muted);
  font-size: 17px;
  line-height: 1.45;
}

.case-section-heading h2 + p {
  margin-top: 12px;
}

.case-section > :not(.case-section-heading) {
  grid-column: 2;
}

:where(.case-risk-grid, .case-table-grid, .case-initiative-grid, .implementation-list, .outcome-stack, .retail-context-stats, .retail-linkage-grid, .telecom-driver-grid, .leading-indicators > div, .action-recommendations, .driver-definition-table, .case-action-table) {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 220px), 1fr));
  gap: 14px;
  margin-top: 0;
}

.case-section > :not(.case-section-heading) + :not(.case-section-heading) {
  margin-top: 14px;
}

:where(.case-risk-grid, .case-table-grid, .case-initiative-grid, .implementation-list, .outcome-stack, .retail-context-stats, .retail-linkage-grid, .telecom-driver-grid, .leading-indicators > div, .action-recommendations, .driver-definition-table, .case-action-table) > :where(article, div),
:where(.retail-business-context, .case-scope, .case-insight-list, .case-note, .roi-callout, .retail-reveal-copy, .d2c-correlation-note, .leading-indicators) {
  padding: 16px;
  background: var(--panel-2);
  border-radius: var(--radius-md);
}

.risk-red {
  background: var(--pink) !important;
}

.risk-yellow {
  background: var(--yellow) !important;
}

.risk-blue {
  background: var(--blue) !important;
}

.d2c-system-finding,
.roi-callout {
  background: var(--green) !important;
}

.retail-question,
.d2c-question,
.telecom-question {
  background: var(--panel-2) !important;
}

h3,
h4 {
  margin: 0;
  color: var(--ink);
  line-height: 1.2;
  font-weight: 730;
  letter-spacing: 0;
}

.case-risk-grid h3,
.implementation-list h3,
.outcome-stack h3,
.retail-linkage-grid h4,
.telecom-driver-column h3,
.telecom-driver-column h4,
.leading-indicators h4,
.action-recommendations h3 {
  margin-bottom: 7px;
  font-size: 19px;
}

p,
ul {
  margin: 0;
}

.case-section p,
.case-section li,
.case-action-table p,
.driver-definition-table p {
  color: var(--muted);
  font-size: 16px;
  line-height: 1.46;
}

:where(.case-insight-list, .outcome-stack, .retail-linkage-grid, .retail-business-context) ul {
  padding-left: 20px;
}

li + li {
  margin-top: 8px;
}

.case-scope {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) repeat(2, minmax(140px, .65fr));
  gap: 14px;
  align-items: stretch;
}

.case-scope p {
  display: flex;
  align-items: center;
  gap: 8px;
}

.case-scope div,
.retail-context-stats article {
  display: grid;
  align-content: start;
  gap: 6px;
}

.case-scope strong,
.retail-context-stats strong,
.outcome-stack strong,
.leading-indicators strong {
  display: block;
  color: var(--ink);
  font-size: clamp(24px, 2.1vw, 32px);
  line-height: 1;
  font-weight: 760;
}

.implementation-list article {
  position: relative;
  min-height: 132px;
  padding-left: 60px;
}

.implementation-list span {
  position: absolute;
  top: 18px;
  left: 18px;
  width: 30px;
  height: 30px;
  display: grid;
  place-items: center;
  border-radius: 999px;
  background: var(--black);
  color: var(--white);
  font-size: 12px;
  line-height: 1;
  font-weight: 760;
}

.case-arrow-list {
  display: grid;
  gap: 10px;
  max-width: 860px;
}

.case-arrow-list h3 {
  margin: 0;
  font-size: 21px;
}

.case-arrow-list p {
  position: relative;
  padding: 13px 15px 13px 34px;
  background: var(--panel-2);
  border-radius: var(--radius-md);
}

.case-arrow-list p::before {
  content: "";
  position: absolute;
  top: 19px;
  left: 15px;
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--ink);
}

.case-action-table {
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr));
}

.case-action-table > div > strong,
.driver-definition-table > div > strong {
  display: block;
  margin-bottom: 8px;
  color: var(--ink);
  font-size: 12px;
  line-height: 1.2;
  font-weight: 760;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.case-action-table-heading {
  grid-column: 1 / -1;
  background: var(--black) !important;
}

.case-action-table-heading p {
  color: var(--white);
  font-weight: 650;
}

.telecom-driver-grid {
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.telecom-driver-column {
  display: grid;
  gap: 14px;
}

.retail-context-stats span {
  color: var(--muted);
  font-size: 17px;
  line-height: 1.46;
}

table {
  width: 100%;
  border-spacing: 0 8px;
}

th,
td {
  padding: 12px 14px;
  background: var(--white);
  text-align: left;
  vertical-align: top;
}

th {
  color: var(--muted);
  font-size: 12px;
  font-weight: 760;
  letter-spacing: .08em;
  text-transform: uppercase;
}

th:first-child,
td:first-child {
  border-radius: var(--radius-sm) 0 0 var(--radius-sm);
}

th:last-child,
td:last-child {
  border-radius: 0 var(--radius-sm) var(--radius-sm) 0;
}

@media (max-width: 1000px) {
  .case-section {
    grid-template-columns: 1fr;
  }

  .case-section {
    gap: 16px;
    padding: 32px 0;
  }

  .case-section::before {
    top: 32px;
  }

  .case-section-heading {
    position: static;
    max-width: 680px;
  }

  .case-section > :not(.case-section-heading) {
    grid-column: 1;
  }

  .case-scope {
    align-items: start;
  }
}

/* Product mix, horizontal desktop rows, and outcome icon cleanup. */
:root {
  --outcome-down-icon: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' height='24px' viewBox='0 -960 960 960' width='24px' fill='%23e3e3e3'%3E%3Cpath d='M480-80 200-360l56-57 184 184v-287h80v287l184-183 56 56L480-80Zm-40-520v-120h80v120h-80Zm0-200v-80h80v80h-80Z'/%3E%3C/svg%3E");
}

.story-summary-using {
  grid-column: 1 / -1;
  min-height: auto;
  padding-right: 14px !important;
}

.story-summary-using::before {
  content: none !important;
  display: none !important;
}

.story-product-stack {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  align-items: center;
}

.story-product-pill {
  min-height: 34px;
  padding: 7px 10px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: #ffffff;
}

.story-product-pill .story-summary-product-logo {
  width: auto;
  height: 17px;
  max-width: 112px;
  max-height: 20px;
}

.outcome-stack article::before {
  content: "" !important;
  width: 24px;
  height: 24px;
  background: var(--outcome-down-icon) center / 24px 24px no-repeat;
  color: transparent;
  font-size: 0;
  opacity: 1;
}

.leading-indicators article {
  padding-right: 16px;
}

.leading-indicators article::before {
  content: none !important;
  display: none !important;
}

@media (min-width: 1001px) {
  .story-summary-card dl {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .implementation-list,
  .driver-definition-table {
    grid-auto-flow: row !important;
    grid-auto-columns: initial !important;
    grid-template-columns: repeat(4, minmax(0, 1fr)) !important;
    overflow: visible !important;
    padding: 0 !important;
  }

  .case-action-table {
    grid-template-columns: repeat(4, minmax(0, 1fr)) !important;
  }
}

/* Final horizontal reading layout. */
.case-section {
  grid-template-columns: minmax(0, 1fr) !important;
  gap: 18px;
}

.case-section-heading {
  position: static !important;
  max-width: 760px;
}

.case-section > :not(.case-section-heading) {
  grid-column: 1 !important;
}

@media (min-width: 1001px) {
  .implementation-list,
  .driver-definition-table,
  .case-action-table {
    grid-template-columns: repeat(auto-fit, minmax(210px, 1fr)) !important;
  }
}

@media (max-width: 1000px) {
  .story-summary-card dl {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .story-summary-using,
  .story-summary-card dl div:nth-child(4) {
    grid-column: 1 / -1;
  }
}

@media (max-width: 720px) {
  .story-summary-card dl {
    grid-template-columns: 1fr !important;
  }

  .story-summary-card dl div {
    grid-column: auto !important;
  }
}

@media (min-width: 721px) and (max-width: 1000px) {
  .case-risk-grid,
  .outcome-stack,
  .retail-context-stats,
  .d2c-context-stats,
  .telecom-context-stats,
  .leading-indicators > div {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .case-table-grid,
  .case-initiative-grid,
  .implementation-list,
  .retail-linkage-grid,
  .driver-definition-table,
  .action-recommendations,
  .case-action-table,
  .telecom-driver-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .case-scope {
    grid-template-columns: minmax(0, 1.2fr) repeat(2, minmax(0, .8fr));
  }

  .case-scope p {
    align-items: flex-start;
  }

  .case-section-heading {
    max-width: none;
  }
}

@media (max-width: 720px) {
  :root {
    --shell: min(100% - 28px, 1140px);
  }

  .story-summary-shell {
    grid-template-columns: 1fr;
    grid-template-areas:
      "copy"
      "media";
    gap: 20px;
    padding: 22px;
  }

  .story-summary-copy h1 {
    font-size: clamp(30px, 7vw, 42px);
  }

  .story-summary-copy p,
  .story-summary-lead {
    font-size: 17px;
  }

  .story-summary-card > img {
    height: 260px;
    min-height: 0;
  }

  .story-summary-card dl {
    grid-template-columns: 1fr;
  }

  .case-scope,
  .telecom-driver-grid {
    grid-template-columns: 1fr;
  }

  .implementation-list article {
    min-height: auto;
  }
}

/* Telecom: partner network, field clarity, retained value */
:root {
  --story-accent: #b8862f;
  --story-accent-2: #4f8f64;
  --story-hero: #fff8e9;
  --story-panel: #f2faf5;
  --story-soft: #eef5fc;
}

html::before {
  content: "";
  position: fixed;
  inset: 0 auto auto 0;
  z-index: 100;
  width: var(--read-progress, 0%);
  height: 3px;
  background: var(--story-accent);
}

.story-file-nav a.is-active,
.story-file-nav a:hover,
.story-file-nav a:focus-visible {
  background: var(--story-accent);
}

.story-summary-shell {
  position: relative;
  overflow: hidden;
  background: var(--story-hero);
}

.story-summary-shell::before {
  content: "";
  position: absolute;
  right: 30px;
  bottom: 34px;
  width: 160px;
  height: 84px;
  background:
    radial-gradient(circle at 18px 18px, var(--story-accent-2) 0 5px, transparent 6px),
    radial-gradient(circle at 78px 42px, var(--story-accent) 0 5px, transparent 6px),
    radial-gradient(circle at 138px 18px, var(--story-accent-2) 0 5px, transparent 6px);
  opacity: .28;
  pointer-events: none;
}

.story-summary-copy,
.story-summary-card {
  position: relative;
  z-index: 1;
}

.story-summary-copy h1 {
  max-width: 680px;
}

.story-summary-copy h1::after {
  content: "";
  display: block;
  width: 104px;
  height: 6px;
  margin-top: 18px;
  border-radius: 999px;
  background: var(--story-accent-2);
}

.story-summary-card > img {
  object-position: center;
}

.story-summary-card dl div:nth-child(1),
.story-summary-card dl div:nth-child(3) {
  background: #ffffff;
}

.story-summary-card dl div:nth-child(2),
.story-summary-card dl div:nth-child(4) {
  background: var(--story-panel);
}

.case-section::before {
  background: var(--story-accent);
}

.telecom-context-stats article,
.telecom-driver-column,
.telecom-action-table > div {
  background: var(--story-panel);
}

.telecom-driver-column article:nth-child(2n),
.telecom-outcome-stack article:nth-child(2n) {
  background: var(--story-soft);
}

.telecom-question,
.telecom-note,
.telecom-roi-callout {
  background: #fff8e9 !important;
}

/* Tablet reading mode: stay horizontal without squeezing long text. */
@media (min-width: 721px) and (max-width: 1000px) {
  .case-section {
    grid-template-columns: minmax(190px, .36fr) minmax(0, 1fr);
    gap: 18px;
  }

  .case-section-heading {
    position: sticky;
    top: 86px;
    align-self: start;
  }

  .case-section-heading p {
    font-size: 15.5px;
    line-height: 1.42;
  }

  .case-section > :not(.case-section-heading) {
    grid-column: 2;
    min-width: 0;
  }

  :is(.case-risk-grid, .case-table-grid, .case-initiative-grid, .implementation-list, .outcome-stack, .retail-context-stats, .d2c-context-stats, .telecom-context-stats, .retail-linkage-grid, .driver-definition-table, .action-recommendations, .case-action-table, .telecom-driver-grid, .leading-indicators > div) {
    grid-auto-flow: column;
    grid-auto-columns: minmax(260px, 78%);
    grid-template-columns: none;
    overflow-x: auto;
    overflow-y: hidden;
    overscroll-behavior-inline: contain;
    scroll-padding-inline: 2px;
    scroll-snap-type: x proximity;
    padding: 0 2px 10px;
    scrollbar-width: thin;
  }

  :is(.case-risk-grid, .case-table-grid, .case-initiative-grid, .implementation-list, .outcome-stack, .retail-context-stats, .d2c-context-stats, .telecom-context-stats, .retail-linkage-grid, .driver-definition-table, .action-recommendations, .case-action-table, .telecom-driver-grid, .leading-indicators > div) > :where(article, div) {
    scroll-snap-align: start;
  }

  .case-action-table-heading {
    grid-column: auto;
  }

  :is(.case-risk-grid, .case-table-grid, .case-initiative-grid, .implementation-list, .outcome-stack, .retail-context-stats, .d2c-context-stats, .telecom-context-stats, .retail-linkage-grid, .driver-definition-table, .action-recommendations, .case-action-table, .telecom-driver-grid, .leading-indicators > div)::-webkit-scrollbar {
    height: 7px;
  }

  :is(.case-risk-grid, .case-table-grid, .case-initiative-grid, .implementation-list, .outcome-stack, .retail-context-stats, .d2c-context-stats, .telecom-context-stats, .retail-linkage-grid, .driver-definition-table, .action-recommendations, .case-action-table, .telecom-driver-grid, .leading-indicators > div)::-webkit-scrollbar-thumb {
    background: color-mix(in srgb, var(--story-accent) 44%, #dce4ec);
    border-radius: 999px;
  }
}

/* Simple ATP-homepage / Canny-style pass. */
:root {
  --ink: #29313a;
  --muted: #66717f;
  --line: #e7edf3;
  --panel: #fafcff;
  --panel-2: #f6f9fc;
  --black: #2d3540;
  --radius-sm: 6px;
  --radius-md: 8px;
  --radius-lg: 12px;
}

html::before,
.story-summary-shell::before,
.story-summary-shell::after,
.telecom-reveal-section::after {
  display: none !important;
}

body {
  color: var(--ink);
  font-weight: 430;
}

strong,
b {
  color: #252c34;
  font-weight: 620;
}

.story-file-nav a {
  min-width: 40px;
  height: 36px;
  color: #35404c;
  font-size: 14px;
  font-weight: 620;
  border-color: var(--line);
  border-radius: 8px;
}

.story-file-nav a.is-active,
.story-file-nav a:hover,
.story-file-nav a:focus-visible {
  background: color-mix(in srgb, var(--story-accent) 18%, #ffffff);
  color: #25303a;
  border-color: color-mix(in srgb, var(--story-accent) 38%, var(--line));
}

.story-summary-shell {
  gap: 26px;
  margin-bottom: 30px;
  padding: 24px;
  background: var(--panel);
  border-radius: 12px;
}

.story-summary-copy h1 {
  max-width: 660px;
  color: #20262d;
  font-size: clamp(30px, 3.1vw, 42px);
  font-weight: 650;
  line-height: 1.08;
}

.story-summary-copy h1::after {
  width: 56px;
  height: 3px;
  margin-top: 15px;
  background: color-mix(in srgb, var(--story-accent) 68%, #ffffff);
}

.story-summary-copy h2 {
  font-size: clamp(20px, 2vw, 24px);
  font-weight: 620;
}

.story-summary-copy p,
.story-summary-lead {
  max-width: 620px;
  color: var(--muted);
  font-size: 16.5px;
  font-weight: 430;
  line-height: 1.5;
}

.story-summary-card > img {
  height: min(30vw, 260px);
  border-radius: 8px;
  filter: saturate(.95);
}

.story-summary-card dl div,
.story-summary-card p {
  background: #ffffff;
  border-radius: 8px;
}

.story-summary-card dt,
.case-action-table > div > strong,
.driver-definition-table > div > strong,
.case-section-heading > span {
  color: #7a8592;
  font-weight: 650;
  letter-spacing: .06em;
}

.story-summary-card dd {
  color: #2f3741;
  font-weight: 560;
}

.case-section {
  gap: 28px;
  padding: 34px 0;
  border-top-color: var(--line);
}

.case-section::before {
  width: 3px;
  background: color-mix(in srgb, var(--story-accent) 72%, #ffffff);
}

.case-section:nth-of-type(2n),
.retail-reveal-section {
  background: transparent !important;
}

.case-section-heading h2 {
  color: #242b33;
  font-size: clamp(24px, 2.25vw, 32px);
  font-weight: 650;
  line-height: 1.13;
}

.case-section-heading p {
  color: var(--muted);
  font-size: 16px;
  font-weight: 430;
  line-height: 1.5;
}

:where(.case-risk-grid, .case-table-grid, .case-initiative-grid, .implementation-list, .outcome-stack, .retail-context-stats, .retail-linkage-grid, .telecom-driver-grid, .leading-indicators > div, .action-recommendations, .driver-definition-table, .case-action-table) > :where(article, div),
:where(.retail-business-context, .case-scope, .case-insight-list, .case-note, .roi-callout, .retail-reveal-copy, .d2c-correlation-note, .leading-indicators) {
  background: var(--panel-2);
  border-radius: 8px;
}

h3,
h4,
.case-risk-grid h3,
.implementation-list h3,
.outcome-stack h3,
.retail-linkage-grid h4,
.telecom-driver-column h3,
.telecom-driver-column h4,
.leading-indicators h4,
.action-recommendations h3 {
  color: #242b33;
  font-size: 18px;
  font-weight: 620;
  line-height: 1.2;
}

.case-section p,
.case-section li,
.case-action-table p,
.driver-definition-table p,
.retail-context-stats span {
  color: var(--muted);
  font-size: 15.5px;
  font-weight: 430;
  line-height: 1.5;
}

.case-scope strong,
.retail-context-stats strong,
.outcome-stack strong,
.leading-indicators strong {
  color: #252c34;
  font-weight: 620;
}

.implementation-list span {
  background: #edf3f8;
  color: #455260;
  font-weight: 650;
}

.case-action-table-heading {
  background: #eef3f8 !important;
}

.case-action-table-heading p {
  color: #303945;
  font-weight: 560;
}

.risk-red {
  background: #fbf1f4 !important;
}

.risk-yellow {
  background: #fffaf0 !important;
}

.risk-blue {
  background: #f2f7fc !important;
}

.roi-callout {
  background: #f1f8f2 !important;
}

@media (min-width: 721px) and (max-width: 1000px) {
  .case-section {
    grid-template-columns: minmax(210px, .38fr) minmax(0, 1fr);
  }
}

/* Softer type pass: quieter, simpler, less editorial. */
:root {
  --ink: #37414c;
  --muted: #6d7885;
  --panel: #fbfcfe;
  --panel-2: #f7f9fc;
}

strong,
b {
  color: #35404b;
  font-weight: 590;
}

.story-summary-copy h1 {
  color: #2f3842;
  font-size: clamp(29px, 2.9vw, 40px);
  font-weight: 610;
  line-height: 1.1;
}

.story-summary-copy h2,
.case-section-heading h2 {
  color: #333d47;
  font-weight: 600;
}

.case-section-heading h2 {
  font-size: clamp(22px, 2vw, 29px);
}

h3,
h4,
.case-risk-grid h3,
.implementation-list h3,
.outcome-stack h3,
.retail-linkage-grid h4,
.telecom-driver-column h3,
.telecom-driver-column h4,
.leading-indicators h4,
.action-recommendations h3 {
  color: #303944;
  font-size: 17px;
  font-weight: 590;
}

.story-summary-card dd {
  color: #3f4853;
  font-weight: 540;
}

.case-scope strong,
.retail-context-stats strong,
.outcome-stack strong,
.leading-indicators strong {
  color: #343d47;
  font-weight: 600;
}

/* Quietest readable setting. */
strong,
b {
  color: #3a4551;
  font-weight: 570;
}

.story-summary-copy h1 {
  color: #39434f;
  font-size: clamp(28px, 2.65vw, 38px);
  font-weight: 580;
  line-height: 1.12;
}

.story-summary-copy p,
.story-summary-lead {
  font-size: 16px;
  line-height: 1.55;
}

.case-section-heading h2 {
  color: #3b4652;
  font-size: clamp(21px, 1.8vw, 27px);
  font-weight: 580;
}

h3,
h4,
.case-risk-grid h3,
.implementation-list h3,
.outcome-stack h3,
.retail-linkage-grid h4,
.telecom-driver-column h3,
.telecom-driver-column h4,
.leading-indicators h4,
.action-recommendations h3 {
  color: #38424d;
  font-size: 16.5px;
  font-weight: 570;
}

.case-scope strong,
.retail-context-stats strong,
.outcome-stack strong,
.leading-indicators strong {
  color: #39434f;
  font-weight: 580;
}

/* No slop: remove decorative bars, rails, and pseudo bullets. */
html::before,
.story-summary-copy h1::after,
.case-section::before,
.case-arrow-list p::before {
  content: none !important;
  display: none !important;
}

.case-section {
  padding-left: 0;
}

.case-section-heading {
  padding-left: 0;
}

.case-arrow-list p {
  padding-left: 15px;
}

/* Keep action intros as headings, not giant cards. */
.action-recommendations,
.case-action-table {
  grid-auto-flow: row !important;
  grid-auto-columns: initial !important;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 280px), 1fr)) !important;
  overflow: visible !important;
  padding: 0 !important;
}

.action-recommendations > p,
.case-action-table-heading {
  grid-column: 1 / -1 !important;
  min-height: 0 !important;
  padding: 0 !important;
  background: transparent !important;
  border-radius: 0 !important;
}

.action-recommendations > p,
.case-action-table-heading p {
  max-width: 760px;
  color: var(--muted) !important;
  font-size: 15.5px;
  font-weight: 430;
  line-height: 1.5;
}

.action-recommendations > article,
.case-action-table > div:not(.case-action-table-heading) {
  min-width: 0;
}

/* Deprecated card icon rules; disabled by the final no-icon override. */
:root {
  --icon-font: inherit;
  --icon-color: color-mix(in srgb, var(--story-accent) 64%, #6d7885);
}

.story-summary-card dl div,
.case-risk-grid article,
.case-table-grid > div,
.case-initiative-grid article,
.implementation-list article,
.outcome-stack article,
.retail-context-stats article,
.retail-linkage-grid article,
.telecom-driver-column,
.driver-definition-table > div,
.action-recommendations > article,
.case-action-table > div:not(.case-action-table-heading),
.roi-callout,
.leading-indicators article {
  position: relative;
}

.story-summary-card dl div::before,
.case-risk-grid article::before,
.case-table-grid > div::before,
.case-initiative-grid article::before,
.implementation-list article::before,
.outcome-stack article::before,
.retail-context-stats article::before,
.retail-linkage-grid article::before,
.telecom-driver-column::before,
.driver-definition-table > div::before,
.action-recommendations > article::before,
.case-action-table > div:not(.case-action-table-heading)::before,
.roi-callout::before,
.leading-indicators article::before {
  content: "insights";
  position: absolute;
  top: 13px;
  right: 13px;
  color: var(--icon-color);
  font-family: var(--icon-font);
  font-size: 20px;
  font-style: normal;
  font-weight: 400;
  line-height: 1;
  opacity: .48;
  pointer-events: none;
  speak: never;
  text-transform: none;
  white-space: nowrap;
  word-wrap: normal;
  direction: ltr;
  -webkit-font-feature-settings: "liga";
  -webkit-font-smoothing: antialiased;
  font-feature-settings: "liga";
  font-variation-settings: "FILL" 0, "wght" 400, "GRAD" 0, "opsz" 24;
}

.story-summary-card dl div {
  padding-right: 42px;
}

.case-risk-grid article,
.case-table-grid > div,
.case-initiative-grid article,
.implementation-list article,
.outcome-stack article,
.retail-context-stats article,
.retail-linkage-grid article,
.telecom-driver-column,
.driver-definition-table > div,
.action-recommendations > article,
.case-action-table > div:not(.case-action-table-heading),
.roi-callout,
.leading-indicators article {
  padding-right: 46px;
}

.story-summary-card dl div:nth-child(1)::before {
  content: "apps";
}

.story-summary-card dl div:nth-child(2)::before {
  content: "location_on";
}

.story-summary-card dl div:nth-child(3)::before {
  content: "trending_down";
}

.story-summary-card dl div:nth-child(4)::before {
  content: "payments";
}

.case-risk-grid article.risk-red::before {
  content: "warning";
}

.case-risk-grid article.risk-yellow::before {
  content: "person_add";
}

.case-risk-grid article.risk-blue::before {
  content: "reviews";
}

.case-table-grid > div:nth-child(1)::before,
.driver-definition-table > div:nth-child(1)::before,
.case-action-table > div:nth-child(1)::before {
  content: "fact_check";
}

.case-table-grid > div:nth-child(2)::before,
.driver-definition-table > div:nth-child(2)::before,
.case-action-table > div:nth-child(2)::before {
  content: "help";
}

.case-table-grid > div:nth-child(3)::before,
.driver-definition-table > div:nth-child(3)::before,
.case-action-table > div:nth-child(3)::before {
  content: "priority_high";
}

.case-table-grid > div:nth-child(4)::before,
.driver-definition-table > div:nth-child(4)::before,
.case-action-table > div:nth-child(4)::before {
  content: "link";
}

.implementation-list article::before,
.case-initiative-grid article::before {
  content: "task_alt";
}

.action-recommendations > article:nth-of-type(1)::before,
.case-action-table > div:nth-last-child(3)::before {
  content: "manage_accounts";
}

.action-recommendations > article:nth-of-type(2)::before,
.case-action-table > div:nth-last-child(2)::before {
  content: "groups";
}

.case-action-table > div:nth-last-child(1)::before {
  content: "hub";
}

.outcome-stack article::before {
  content: "monitoring";
}

.roi-callout::before {
  content: "stacked_line_chart";
}

.leading-indicators article::before {
  content: "radar";
}

@media (max-width: 720px) {
  .story-summary-card dl div::before,
  .case-risk-grid article::before,
  .case-table-grid > div::before,
  .case-initiative-grid article::before,
  .implementation-list article::before,
  .outcome-stack article::before,
  .retail-context-stats article::before,
  .retail-linkage-grid article::before,
  .telecom-driver-column::before,
  .driver-definition-table > div::before,
  .action-recommendations > article::before,
  .case-action-table > div:not(.case-action-table-heading)::before,
  .roi-callout::before,
  .leading-indicators article::before {
    top: 12px;
    right: 12px;
    font-size: 18px;
    opacity: .38;
  }
}

/* Final page controls: keep product chips readable, rows horizontal, and indicators icon-free. */
.story-summary-using {
  grid-column: 1 / -1;
  min-height: auto;
  padding-right: 14px !important;
}

.story-summary-using::before,
.leading-indicators article::before {
  content: none !important;
  display: none !important;
}

.leading-indicators article {
  padding-right: 16px !important;
}

.outcome-stack article::before {
  content: "" !important;
  width: 24px;
  height: 24px;
  background: var(--outcome-down-icon) center / 24px 24px no-repeat;
  color: transparent;
  font-size: 0;
  opacity: 1;
}

@media (min-width: 1001px) {
  .implementation-list,
  .driver-definition-table {
    grid-auto-flow: row !important;
    grid-auto-columns: initial !important;
    grid-template-columns: repeat(4, minmax(0, 1fr)) !important;
    overflow: visible !important;
    padding: 0 !important;
  }

  .case-action-table {
    grid-template-columns: repeat(4, minmax(0, 1fr)) !important;
  }
}

/* Last-pass horizontal reading layout. */
.case-section {
  grid-template-columns: minmax(0, 1fr) !important;
  gap: 18px;
}

.case-section-heading {
  position: static !important;
  max-width: 760px;
}

.case-section > :not(.case-section-heading) {
  grid-column: 1 !important;
}

@media (min-width: 1001px) {
  .implementation-list,
  .driver-definition-table,
  .case-action-table {
    grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)) !important;
  }
}

/* Row-card layout for long reading sections. */
.implementation-list,
.driver-definition-table,
.case-action-table,
.action-recommendations {
  display: grid !important;
  grid-template-columns: 1fr !important;
  gap: 10px !important;
  overflow: visible !important;
  padding: 0 !important;
}

.implementation-list article,
.driver-definition-table > div,
.case-action-table > div:not(.case-action-table-heading),
.action-recommendations > article {
  width: 100% !important;
  min-height: 0 !important;
  padding: 16px 18px !important;
  display: grid !important;
  align-items: start !important;
  align-content: start !important;
  gap: 8px 18px !important;
}

.implementation-list article::before,
.driver-definition-table > div::before,
.case-action-table > div:not(.case-action-table-heading)::before,
.action-recommendations > article::before {
  content: none !important;
  display: none !important;
}

.implementation-list article {
  grid-template-columns: 44px minmax(180px, .34fr) minmax(0, 1fr) !important;
}

.implementation-list span {
  grid-column: 1;
  grid-row: 1 / span 2;
  align-self: start;
}

.implementation-list h3 {
  grid-column: 2;
  margin: 0 !important;
}

.implementation-list p {
  grid-column: 3;
  grid-row: 1 / span 2;
  max-width: 78ch;
  margin: 0 !important;
}

.driver-definition-table > div,
.case-action-table > div:not(.case-action-table-heading),
.action-recommendations > article {
  grid-template-columns: minmax(220px, .32fr) minmax(0, 1fr) !important;
}

.driver-definition-table > div > strong,
.case-action-table > div:not(.case-action-table-heading) > strong,
.action-recommendations > article > h3,
.action-recommendations > article > strong {
  grid-column: 1;
  margin: 0 !important;
}

.driver-definition-table > div > p,
.case-action-table > div:not(.case-action-table-heading) > p,
.action-recommendations > article > p {
  grid-column: 2;
  grid-row: 1 / span 3;
  max-width: 82ch;
  margin: 0 !important;
}

.case-action-table-heading,
.action-recommendations > p {
  grid-column: 1 / -1 !important;
}

@media (max-width: 780px) {
  .implementation-list article,
  .driver-definition-table > div,
  .case-action-table > div:not(.case-action-table-heading),
  .action-recommendations > article {
    grid-template-columns: 1fr !important;
  }

  .implementation-list span,
  .implementation-list h3,
  .implementation-list p,
  .driver-definition-table > div > strong,
  .driver-definition-table > div > p,
  .case-action-table > div:not(.case-action-table-heading) > strong,
  .case-action-table > div:not(.case-action-table-heading) > p,
  .action-recommendations > article > h3,
  .action-recommendations > article > strong,
  .action-recommendations > article > p {
    grid-column: 1 !important;
    grid-row: auto !important;
  }
}

/* No Google/card icons. */
.story-summary-card dl div,
.case-risk-grid article,
.case-table-grid > div,
.case-initiative-grid article,
.implementation-list article,
.outcome-stack article,
.retail-context-stats article,
.d2c-context-stats article,
.telecom-context-stats article,
.retail-linkage-grid article,
.telecom-driver-column,
.driver-definition-table > div,
.action-recommendations > article,
.case-action-table > div:not(.case-action-table-heading),
.roi-callout,
.leading-indicators article {
  padding-right: 16px !important;
}

.story-summary-card dl div::before,
.case-risk-grid article::before,
.case-table-grid > div::before,
.case-initiative-grid article::before,
.implementation-list article::before,
.outcome-stack article::before,
.retail-context-stats article::before,
.d2c-context-stats article::before,
.telecom-context-stats article::before,
.retail-linkage-grid article::before,
.telecom-driver-column::before,
.driver-definition-table > div::before,
.action-recommendations > article::before,
.case-action-table > div:not(.case-action-table-heading)::before,
.roi-callout::before,
.leading-indicators article::before {
  content: none !important;
  display: none !important;
  background: none !important;
}

/* Font mix: Happy Times for editorial hierarchy, Geist for reading. */
:root {
  --serif: "Happy Times", "Times New Roman", Georgia, serif;
}

.story-summary-copy h1,
.case-section-heading h2 {
  font-family: var(--serif) !important;
  font-weight: 400 !important;
  letter-spacing: 0 !important;
}

.story-summary-copy h1 {
  font-size: clamp(38px, 4.7vw, 68px) !important;
  line-height: .92 !important;
}

.case-section-heading h2 {
  font-size: clamp(30px, 3.1vw, 48px) !important;
  line-height: .98 !important;
}

.case-section-heading p,
.story-summary-copy p {
  font-family: "Geist", ui-sans-serif, system-ui, sans-serif;
}

.story-summary-copy p {
  max-width: 62ch;
}

.case-section-heading p strong {
  font-family: var(--serif);
  font-size: 1.22em;
  font-weight: 400;
  line-height: 1;
}

/* Restore stronger visual card rhythm. */
.implementation-list article {
  grid-template-columns: 76px minmax(230px, .34fr) minmax(0, 1fr) !important;
  gap: 14px 24px !important;
  padding: 24px 28px !important;
  background: #f5f1eb !important;
  border-radius: 12px !important;
}

.implementation-list span {
  color: #cf3f68 !important;
  background: transparent !important;
  border-radius: 0 !important;
  font-size: 17px !important;
  font-weight: 560 !important;
  letter-spacing: .08em !important;
}

.implementation-list h3 {
  color: #252525 !important;
  font-size: clamp(20px, 1.7vw, 26px) !important;
  font-weight: 650 !important;
  line-height: 1.15 !important;
}

.implementation-list p {
  color: #66717f !important;
  font-size: clamp(17px, 1.45vw, 21px) !important;
  line-height: 1.45 !important;
  max-width: 88ch !important;
}

.outcome-stack {
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 280px), 1fr)) !important;
  gap: 18px !important;
}

.outcome-stack article {
  min-height: 190px !important;
  padding: 28px 30px !important;
  border-radius: 12px !important;
  background: #ead8e1 !important;
  display: grid !important;
  align-content: start !important;
  gap: 14px !important;
}

.outcome-stack article:nth-child(2) {
  background: #fff2bf !important;
}

.outcome-stack article:nth-child(3) {
  background: #dcecfb !important;
}

.outcome-stack article:nth-child(4) {
  background: #e9f4e9 !important;
}

.outcome-stack strong,
.leading-indicators strong {
  color: #202020 !important;
  font-family: var(--serif) !important;
  font-size: clamp(40px, 4.1vw, 62px) !important;
  font-weight: 400 !important;
  line-height: .9 !important;
}

.outcome-stack h3 {
  color: #242424 !important;
  font-size: clamp(19px, 1.55vw, 24px) !important;
  font-weight: 690 !important;
  line-height: 1.15 !important;
}

.outcome-stack li,
.leading-indicators p {
  color: #66717f !important;
  font-size: clamp(16px, 1.25vw, 19px) !important;
  line-height: 1.45 !important;
}

.roi-callout {
  padding: 22px 24px !important;
  background: #ffffff !important;
  border: 1px solid var(--line) !important;
  border-radius: 12px !important;
}

.leading-indicators {
  padding: 0 !important;
  background: transparent !important;
}

.leading-indicators > div {
  grid-template-columns: repeat(2, minmax(0, 1fr)) !important;
  gap: 18px !important;
}

.leading-indicators article {
  min-height: 150px !important;
  padding: 30px !important;
  border-radius: 12px !important;
  background: #dcecfb !important;
  display: grid !important;
  align-content: start !important;
  gap: 18px !important;
}

.leading-indicators article:nth-child(2) {
  background: #e9f4e9 !important;
}

@media (max-width: 780px) {
  .implementation-list article {
    grid-template-columns: 1fr !important;
  }

  .leading-indicators > div {
    grid-template-columns: 1fr !important;
  }
}

/* More breathing room for mid-section headings and card rows. */
.case-section > :not(.case-section-heading) + .case-section-heading {
  margin-top: 34px !important;
}

.case-section-heading + :not(.case-section-heading) {
  margin-top: 22px !important;
}

.case-section-heading h2 {
  max-width: 980px;
}

/* Linkage grids: label above, cards in a balanced row. */
.retail-linkage-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr)) !important;
  align-items: stretch !important;
  gap: 18px !important;
}

.retail-linkage-grid > h3 {
  grid-column: 1 / -1 !important;
  margin: 0 0 4px !important;
  color: #2f3944 !important;
  font-size: 17px !important;
  font-weight: 650 !important;
  line-height: 1.2 !important;
}

.retail-linkage-grid article {
  min-height: 180px !important;
  padding: 20px 22px !important;
}

@media (max-width: 1100px) {
  .retail-linkage-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr)) !important;
  }
}

@media (max-width: 720px) {
  .retail-linkage-grid {
    grid-template-columns: 1fr !important;
  }
}

/* Keep only top metrics large; bullets stay readable. */
.outcome-stack article > strong,
.leading-indicators article > strong {
  color: #202020 !important;
  font-family: var(--serif) !important;
  font-size: clamp(40px, 4.1vw, 62px) !important;
  font-weight: 400 !important;
  line-height: .9 !important;
}

.outcome-stack li strong,
.outcome-stack p strong,
.leading-indicators p strong {
  color: inherit !important;
  font-family: "Geist", ui-sans-serif, system-ui, sans-serif !important;
  font-size: inherit !important;
  font-weight: 650 !important;
  line-height: inherit !important;
}

.outcome-stack article {
  min-height: 0 !important;
}

/* Match text colors to ATP-WEBSITE-CLEAN-REBUILD/index.html. */
:root {
  --ink: #222222;
  --muted: #56616d;
  --muted-2: #7a838b;
  --line: #dce4ec;
  --line-strong: #c8d4df;
  --panel: #f7faff;
  --panel-2: #f5f8fb;
  --product-magenta: #cb1356;
  --black: #1f1f1f;
}

body {
  color: var(--ink) !important;
  font-weight: 450 !important;
  line-height: 1.35 !important;
}

.story-file-nav a,
.story-summary-copy h1,
.case-section-heading h2,
.case-study-detail h3,
.case-study-detail h4,
.story-summary-card dd,
.retail-context-stats strong,
.d2c-context-stats strong,
.telecom-context-stats strong,
.outcome-stack article > strong,
.leading-indicators article > strong,
.case-action-table > div > strong,
.driver-definition-table > div > strong,
.action-recommendations > article > h3,
.action-recommendations > article > strong,
.case-study-detail strong,
.case-study-detail b,
.roi-callout strong {
  color: var(--ink) !important;
}

.story-summary-copy p,
.case-section-heading p,
.case-study-detail p,
.case-study-detail li,
.story-summary-card dt,
.implementation-list p,
.case-action-table p,
.driver-definition-table p,
.action-recommendations p,
.outcome-stack li,
.leading-indicators p,
.case-note,
.roi-callout {
  color: var(--muted) !important;
}

.story-file-nav a.is-active,
.story-file-nav a:hover,
.story-file-nav a:focus-visible {
  background: var(--black) !important;
  color: var(--white) !important;
}

.implementation-list span {
  color: var(--product-magenta) !important;
}